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Tag: digital advertising

3 Tips For Great Banner Ads and Designs

Tips For Quality Banner Ads Of the many factors that go into a launching a successful advertising campaign, the most critical of all is banner design. There are three...

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June 27, 2019, Written by 0 comment

Programmatic Buying and RTB

Programmatic buying is the latest media buying strategy to set the online marketing world buzzing. In 2013, revenues derived directly from real-time bidding (an integral part of programmatic buying)...

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June 23, 2019, Written by 0 comment

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from...

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June 23, 2019, Written by 0 comment