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When Is the Best Time of the Day and Week to Post On Social Media Channels in 2020?

May 29, 2020, Written by 6 comments

Is There a General Best Time and Day to Post On Social? –Yes, We believe so.

Is There Generally a Best Time to Post On Social Media Platforms?

But it depends on what Metrics your looking to optimize. For example Customer Engagement. You want to post to Socials when your audience is most likely to see and interact with your content. A well-timed post can lead to more engagement such as likes, comments, shares, and help scale your audience to new levels in 2020.

We evaluated data with a social analysis resource and compiled data from hundreds of brands social media accounts and organized the results into B2B and B2C segments. Evaluating and analyzing this data allowed us to optimize and confirm our analysis on the Best Time and Day to post on Social Media Accounts.

The generic Best Time to post on Social Media accounts on average is Monday, Tuesday, and/or Wednesday between 9am EST thru 12pm EST.

Hootsuite

Table of Contents

  1. When Is The Best Time to Post on Social Media Channels
    1. Facebook
    1. Best Day and Time to Post on Facebook
      1. Business to Business – B2B Graph
        • 9 a.m. and 2 p.m. EST
        • Tuesday, Wednesday, or Thursday
      2. Business to Consumer – B2C Graph
        • 12 p.m. EST
        • Monday, Tuesday, or Wednesday
      3. Facebook Day Parting Conclusions
    2. Instagram
    3. Best Time and Day to Post on Instagram
    4. Twitter
    5. Best Day and Time to Post on Twitter
      1. Business to Business – B2B Graph
        • 10 a.m. and 3 p.m. EST
        • Monday or Thursday
      2. Business to Consumer – B2C Graph
        • 12 p.m. – 1 p.m. EST
        • Monday, Tuesday, or Wednesday
      3. Twitter Day Parting Conclusions
    6. LinkedIn
    7. Best Time and Day to Post on LinkedIn
      1. Business to Business B2B Graph
        • 9 a.m. – 10 a.m. EST
        • Wednesday
      2. Business to Costumer B2C Graph
        • 8–10 a.m. and 12 p.m. EST
        • Wednesday
      3. LinkedIn Day Parting Conclusions

Social Post Timing varies and depending on many factors and metrics that may differ between audiences or pages. Day parting (scheduling your social posts to post public-ally at a specific time and/or day) your social media posts to be as user friendly as possible can prove to be effective across many social marketing case studies for businesses and enterprises in 2020 and beyond.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

In order to grow an audience on social media channels today, you need to do many proactive steps to stay ahead of competition; such as, brand awareness, marketing technology and practices, search engine rankings (SERP), conversion rates, quality and relevance scores, backlinks and citations, trust and authority, creative content and so on.

Businesses now have to adapt to the growing popularity and use of social media by their customers that it is obvious today why Social Media has so many users (Billions of Users). Brands are able to interact and communicate with customers online like never before, almost eliminating the need for a bricks and mortar location for many business operations. Additionally, it’s a major strength and opportunity to have a strong social presence for your company across at least a few social media platforms such as Facebook, Instagram, and Twitter.

Social Media users tend to have different usage trends that vary across country or geographical regions or time zones, they also have demographic and behavioral trends as well. Facebook collects and provides a decent amount of user data if users follow your brand so that you can analyze the data and optimize posting schedules to the most ideal time to not only satisfy current customers or followers, but also while attracting more. Regular updates, customer service, reviews, and availability to disseminate business or product information alongside the advertising solutions on different social media platforms offer multiple catalysts to scaling an audience as well as business operations.

Many social media marketing and advertising professionals know that they should optimize the time that they post in order to maximize the engagement of their audience or target market/niche. Some sources report over 70 percent of customers receive a prompt response via a business social media page. Additionally, many business social pages find their social media traffic increases drastically when optimizing posting schedules to fit the best time and Return on Investment (Engagement, Sales, etc).

Finding the most ideal time vs the benefits you want to maximize when posting on Social Media (Key metrics to analyze), it may take a bit of research combined with a a bit of testing (trial and error) to find the best results for your business and your audience.

Best Time of the Day to Post on Facebook

The Best Time and Day to Post on Facebook

According to our research, the Best time and day to post to Facebook is on Wednesday or Thursday between 11 a.m. and 1 p.m. EST or 8 p.m. EST.

Facebook Audience Demographics

Facebook Post Day Parting Strategies for B2B Brands

We believe that the Best time to post on Facebook is between 9 a.m. and 2 p.m. EST on average across all days of the week.

Best Time for B2B Brands to Post on Facebook 9am to 12PM ESTHootsuite

The Best Day to post on Facebook is on Tuesday, Wednesday, or Thursday.

Best Day for B2B Brands to post on Facebook Monday, Tuesday, WednesdayHootsuite

Facebook Post Day Parting Strategy for B2C Brands

According to our research, the Best time to post on Facebook if you are a Business to Consumer (B2C) Brand is 12 p.m. EST on Monday, Tuesday, or Wednesday.

Best Time for a B2C Brand to post on Facebook – 12pm EST – Hootsuite
Best Day for a B2C Brand to post on Facebook – Monday, Tuesday, or Wednesday – Hootsuite

According to research done by SproutSocial, Global engagement on Facebook on average shows the best time to post is between 11am and 1pm EST on Wednesday if you want to maximize Post reach to grow your audience.

Facebook Best time to post for Audience Engagement- 2020 COVID-19 Update

You can see some companies already performing quite well with Posting Strategies at specific times on Specific days such as UPS, Oracle, VMware:

Facebook Global Engagement Time and Day – SproutSocial

Conclusion for When to Post on Facebook

  • 74% of users visit Facebook every day; which is more than any other social network, however, Instagram is also closely approaching (owned by Facebook)
  • 88% of users access Facebook via a Mobile device, whether Mobile Phone or Tablet; which can mean they are accessing their feeds mid day when they are mobile and out and about.

The Best Time to Post on Instagram

Best time of the Day to post on Instagram

According to our research, the Best times and days to post on Instagram is Wednesday at 11 a.m. and Friday at 10–11 a.m.

Instagram Best Time to Post for Audience Engagement – 2020 COVID-19 Update

Hootsuite claims that there are Industry Specific time trends that are useful tools to analyze and use to your advantage when choosing what time to post. Other Advertising professionals claim similar methods prove to be useful (DayParting) for advertising campaigns.

Instagram Audience Demographics & Statistics

Travel & Tourism

Friday between 9 a.m. and 1 p.m. EST

Media & Entertainment

Tuesdays and Thursdays from 12 to 3 p.m. EST

Food & Beverage

Fridays at 12 p.m. EST

Retail

Tuesdays, Thursdays, and Fridays at 12 p.m. EST

Professional Services

Friday, Tuesday, and Wednesday at 9 a.m. or 10 a.m. EST

Non-profit

Tuesday at 4 p.m. or 10 a.m. EST

Non-retail e-commerce

Thursday at 9 p.m. or 4 p.m. eST

Pharma & Healthcare

Wednesday and Sunday at 9 a.m. EST

Personal Care

Friday and Thursday at 1, 2, or 3 p.m. EST

Technology

Monday and Tuesday at 2 p.m. EST

Education

Thursday at 4 p.m. or 5 p.m. EST

Instagram Global Engagement Days & Times

Instagram Global Engagement Time and Day

Instagram Post and Stories Day Parting Strategies for B2B Brands

Neil Patel also covers the topic of when is the Best time to post on Social Media such as Instagram for B2B brands. Many businesses want to know, so they can optimize their social strategies accordingly. Finding subject matter experts in this niche requires a mixture of both SEO, SEM, Social and other Internet Marketing and Customer Behavior expertise.

Best Time to Post on Instagram Video, by Neil Patel
Best Day to post on Instagram – Neil Patel

The Best Time to Post on Twitter

According to our research, the Best days and times to post on Twitter: Wednesday at 9 a.m. and Friday at 9 a.m.

Best time to post on Twitter for Audience Engagement – 2020 COVID-19 Update
Twitter Global Engagement Time and Day

Twitter Post DayParting Strategies for B2B Brands

The best time to post on Twitter if your brand is primarily Business to Business (audience are other businesses) is between 10 a.m. and 3 p.m. EST on Monday or Thursday, with special emphasis between 11 a.m. to 1 p.m. EST .

Twitter Tweet Post Time of Day for B2B Brands – Hootsuite
Twitter Tweet Post Day of the Week for B2B Brands – Hootsuite

Twitter Post DayParting Strategies for B2C Brands

The best time to tweet on Twitter is right around 12 p.m. or around 1 p.m. EST on either Monday, Tuesday, or Wednesday.

Best Time for B2B Brands to post on Twitter
Best Day for B2B Brands to Tweet on Twitter
Time and Day to Tweet for B2C & B2B Brands

Conclusions for DayParting Tweets on Twitter

Tweet Day Parting Tactics – Neil Patel
Twitter Audience Usage & Demographic Data

The Best Time to Post on LinkedIn

The Best Time to Post on LinkedIn

According to our research, the Best times and day to post to LinkedIn is on Wednesday at or between 9–10 a.m. and 12 p.m.

LinkedIn Posting Time InfoGraphic – Neil Patel
LinkedIn Global Engagement Time and Day
2020 COVID-19 Update– Best Times to Post on LinkedIn

LinkedIn Post Day Parting Strategies for B2B Brands

Best Time for B2B Companies to Post on LinkedIn

LinkedIn Post Day Parting Strategies for B2C Brands

Best Time for B2C Brands to Post on LinkedIn

Conclusions for Day Parting Tweets on LinkedIn

LinkedIn Audience Usage & Demographic Data
LinkedIn Engagement Data

Continue to Optimize and Evaluate Results

Don’t get stuck or just let whatever your doing ride, watch your competition or niche or audience and figure out how to engage with as much of your potential audience as possible, in order to grow your audience. Knowing When to post may provide optimal results proving beneficial or worthwhile. Know your audience, consider geographical data, demographics, behavioral trends, use the same content and post on all Social Media accounts and compare results. Post the same content on different days or different times and see how you can use that data and tools to optimize not only your posts, but other marketing activities on Social Media Channels.

Summary
When Is Best Time to Post On Social Media Channels in 2020?
Article Name
When Is Best Time to Post On Social Media Channels in 2020?
Description
When Is Best Time to Post On Social Media Platforms? According to many research studies in 2020, The best general time to post on Social channels is Early in the Week and early in the morning and afternoon.
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