Is There a General Best Time and Day to Post On Social? –Yes, We believe so.
But it depends on what Metrics your looking to optimize. For example Customer Engagement. You want to post to Socials when your audience is most likely to see and interact with your content. A well-timed post can lead to more engagement such as likes, comments, shares, and help scale your audience to new levels in 2020.
We evaluated data with a social analysis resource and compiled data from hundreds of brands social media accounts and organized the results into B2B and B2C segments. Evaluating and analyzing this data allowed us to optimize and confirm our analysis on the Best Time and Day to post on Social Media Accounts.
The generic Best Time to post on Social Media accounts on average is Monday, Tuesday, and/or Wednesday between 9am EST thru 12pm EST.Hootsuite
Table of Contents
- When Is The Best Time to Post on Social Media Channels
- Best Day and Time to Post on Facebook
- Best Time and Day to Post on Instagram
- Best Day and Time to Post on Twitter
- Best Time and Day to Post on LinkedIn
Social Post Timing varies and depending on many factors and metrics that may differ between audiences or pages. Day parting (scheduling your social posts to post public-ally at a specific time and/or day) your social media posts to be as user friendly as possible can prove to be effective across many social marketing case studies for businesses and enterprises in 2020 and beyond.
The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn
In order to grow an audience on social media channels today, you need to do many proactive steps to stay ahead of competition; such as, brand awareness, marketing technology and practices, search engine rankings (SERP), conversion rates, quality and relevance scores, backlinks and citations, trust and authority, creative content and so on.
Businesses now have to adapt to the growing popularity and use of social media by their customers that it is obvious today why Social Media has so many users (Billions of Users). Brands are able to interact and communicate with customers online like never before, almost eliminating the need for a bricks and mortar location for many business operations. Additionally, it’s a major strength and opportunity to have a strong social presence for your company across at least a few social media platforms such as Facebook, Instagram, and Twitter.
Social Media users tend to have different usage trends that vary across country or geographical regions or time zones, they also have demographic and behavioral trends as well. Facebook collects and provides a decent amount of user data if users follow your brand so that you can analyze the data and optimize posting schedules to the most ideal time to not only satisfy current customers or followers, but also while attracting more. Regular updates, customer service, reviews, and availability to disseminate business or product information alongside the advertising solutions on different social media platforms offer multiple catalysts to scaling an audience as well as business operations.
Many social media marketing and advertising professionals know that they should optimize the time that they post in order to maximize the engagement of their audience or target market/niche. Some sources report over 70 percent of customers receive a prompt response via a business social media page. Additionally, many business social pages find their social media traffic increases drastically when optimizing posting schedules to fit the best time and Return on Investment (Engagement, Sales, etc).
Finding the most ideal time vs the benefits you want to maximize when posting on Social Media (Key metrics to analyze), it may take a bit of research combined with a a bit of testing (trial and error) to find the best results for your business and your audience.
The Best Time and Day to Post on Facebook
According to our research, the Best time and day to post to Facebook is on Wednesday or Thursday between 11 a.m. and 1 p.m. EST or 8 p.m. EST.
Facebook Post Day Parting Strategies for B2B Brands
We believe that the Best time to post on Facebook is between 9 a.m. and 2 p.m. EST on average across all days of the week.
The Best Day to post on Facebook is on Tuesday, Wednesday, or Thursday.
Facebook Post Day Parting Strategy for B2C Brands
According to our research, the Best time to post on Facebook if you are a Business to Consumer (B2C) Brand is 12 p.m. EST on Monday, Tuesday, or Wednesday.
According to research done by SproutSocial, Global engagement on Facebook on average shows the best time to post is between 11am and 1pm EST on Wednesday if you want to maximize Post reach to grow your audience.
You can see some companies already performing quite well with Posting Strategies at specific times on Specific days such as UPS, Oracle, VMware:
- VMware, September 27, 2018, 1 p.m. EST
- UPS, December 5, 2018, 11 a.m. EST
- UPS, November 14, 2018, 11 a.m. EST
- Oracle, June 5, 2018, 9 p.m. EST
Conclusion for When to Post on Facebook
- 74% of users visit Facebook every day; which is more than any other social network, however, Instagram is also closely approaching (owned by Facebook)
- 88% of users access Facebook via a Mobile device, whether Mobile Phone or Tablet; which can mean they are accessing their feeds mid day when they are mobile and out and about.
The Best Time to Post on Instagram
According to our research, the Best times and days to post on Instagram is Wednesday at 11 a.m. and Friday at 10–11 a.m.
Hootsuite claims that there are Industry Specific time trends that are useful tools to analyze and use to your advantage when choosing what time to post. Other Advertising professionals claim similar methods prove to be useful (DayParting) for advertising campaigns.
Travel & Tourism –
Friday between 9 a.m. and 1 p.m. EST
Media & Entertainment
Tuesdays and Thursdays from 12 to 3 p.m. EST
Food & Beverage
Fridays at 12 p.m. EST
Tuesdays, Thursdays, and Fridays at 12 p.m. EST
Friday, Tuesday, and Wednesday at 9 a.m. or 10 a.m. EST
Tuesday at 4 p.m. or 10 a.m. EST
Thursday at 9 p.m. or 4 p.m. eST
Pharma & Healthcare
Wednesday and Sunday at 9 a.m. EST
Friday and Thursday at 1, 2, or 3 p.m. EST
Monday and Tuesday at 2 p.m. EST
Thursday at 4 p.m. or 5 p.m. EST
Instagram Global Engagement Days & Times
Instagram Post and Stories Day Parting Strategies for B2B Brands
Neil Patel also covers the topic of when is the Best time to post on Social Media such as Instagram for B2B brands. Many businesses want to know, so they can optimize their social strategies accordingly. Finding subject matter experts in this niche requires a mixture of both SEO, SEM, Social and other Internet Marketing and Customer Behavior expertise.
The Best Time to Post on Twitter
According to our research, the Best days and times to post on Twitter: Wednesday at 9 a.m. and Friday at 9 a.m.
Twitter Post DayParting Strategies for B2B Brands
The best time to post on Twitter if your brand is primarily Business to Business (audience are other businesses) is between 10 a.m. and 3 p.m. EST on Monday or Thursday, with special emphasis between 11 a.m. to 1 p.m. EST .
Twitter Post DayParting Strategies for B2C Brands
The best time to tweet on Twitter is right around 12 p.m. or around 1 p.m. EST on either Monday, Tuesday, or Wednesday.
Conclusions for DayParting Tweets on Twitter
- 46% of American Twitter users visit the site at least once a day, but often more often than several times every day, more on the weekends.
- 80% of Twitter users are affluent millennials; however, we know this data can’t be too accurate because we all know Millennials aren’t affluent at all and that Millennials of the poorest generations of Americans since World War II.
- 80% of Twitter’s users are foreign users; which explains why the platform operates in over 33 languages.
The Best Time to Post on LinkedIn
According to our research, the Best times and day to post to LinkedIn is on Wednesday at or between 9–10 a.m. and 12 p.m.
LinkedIn Post Day Parting Strategies for B2B Brands
LinkedIn Post Day Parting Strategies for B2C Brands
Conclusions for Day Parting Tweets on LinkedIn
- Half of all LinkedIn users have a College Degree.
- 40% of LinkedIn users are in a management or executive position
- 55% of LinkedIn users access the social platform on a Mobile Device.
- LinkedIn is primarily a B2B Platform, more effective than all other Social Media Platforms for receiving engagement in regards to B2B Brands.
Continue to Optimize and Evaluate Results
Don’t get stuck or just let whatever your doing ride, watch your competition or niche or audience and figure out how to engage with as much of your potential audience as possible, in order to grow your audience. Knowing When to post may provide optimal results proving beneficial or worthwhile. Know your audience, consider geographical data, demographics, behavioral trends, use the same content and post on all Social Media accounts and compare results. Post the same content on different days or different times and see how you can use that data and tools to optimize not only your posts, but other marketing activities on Social Media Channels.