10 Social Media Rules for Small Businesses
When it comes to growing your business through social media, a lot more work is necessary than just opening a corporate Facebook page. Here are ten tips that will be helpful when learning how to use social media for small businesses.
1. Do not use every social channel
Being on every social channel is a pure waste of time and energy. You do not want to waste your time on places which will not improve your brand reputation or bring you leads.
2. Do not put an intern in charge of your corporate social media
Your social media reflects your brand, and it demands a lot of responsibility and experience. You do not want your intern to run your social media, just like you wouldn’t put them in charge of your PR or customer service.
3. Do not be a spammer
People do not like spammers. Spamming may include a huge number of promotional posts on LinkedIn or irritating private messages on Twitter. If you are doing this, stop now.
4. Do not over-promote
Do you know the difference between social listening and social shouting? Make sure you do because talking about your business all the time on every channel can be very annoying.
5. Do not over-share
Always remember that running corporate social media demands a professional tone. Be careful when sharing because once it is posted there is no way to take it back. Post things that fit your brand.
6. Build a list of your followers
Win new followers by following users who are involved with your competitors. You can use your team email signature and your website to promote your social media.
7. Be highly professional
Combining fun and professional in your brand is a winning solution. A corporate strategy needs to reflect your corporate image and work toward building on business goals.
8. Always be consistent
What’s the point of having thousands of followers on your account if you do not keep them engaged all the time?
9. Be imaginative
Corporate social media account doesn’t have to be dull. Choose channels your customers use and those that fit with your brand image. Create original content that will relate them to the brand.
10. Be responsive
This social media rule is the most important one for small businesses. Your social media channel is just an ordinary PR channel without a response. Social media should be used to pay attention to what users are saying about you. It is also a way to help them. Then social media will become a great tool for brand promotion.
9 Untold Social Media Marketing Strategies
It is true that most people prefer using social media as a means to endorse their products and services because it has become easy for everyone to simply connect to the internet, log in to a social networking site and promote their brands. However, not everyone can think outside the box. It is very easy to post something on the web, but content will always be the key.
If you really want to be at the forefront of your business, you have to be creative and precise with your strategies. In this article, I will give you 9 untold social media marketing strategies.
1. Make your brand stand out.
Whenever you are promoting your brand in the social media, make it stand out by creating a content strategy. This strategy will include a timeline for your measurable, achievable and realistic goals. It may be difficult at first to introduce your brand to your niche, but as long as you have a detailed plan of your own, you will eventually be recognized.
2. Identify your target market.
Before going online and promoting, make a solid description of your prospective target market. Categorize them through age, characteristics, class and gender. From there, you will be able to have more concrete plans and strategies in endorsing your brand.
3. Make a game plan and stick to it.
Make a structure of how you will post on social media. You can create a schedule of how, what and when to post on your platforms. Always think of your target market before posting any content. Plan on how to make your posters creative and make teasers for your promos and services.
4. Treat everyone as your client.
Always be kind to people, especially on the internet. Do not fight with others online, even if you are being criticized. Always deal with people properly and courteously.
5. Go above and beyond satisfying your customers.
It is not enough to figure out who comprises your niche. You have to figure out ways to take care of your target market. Whenever you encounter a prospective customer with numerous questions, answer everything right away and never leave them hanging.
6. Work on your public relations skills.
Rapport is very important in dealing with people, even on the internet. Don’t show people that you only want to talk about business all the time. Be sincere and credible by making your customers feel that they are important.
7. Learn how to track and talk.
Whenever you have free time, check out the websites which your customers usually visit. Through this, you can communicate with them and let them know about your products and services.
8. Always remember to be responsible in what you post on the web.
Do not post irresponsible content to simply go viral. Show that your brand has value.
9. Use social media as a powerful tool for your brand.
Make use of what you know as an instrument for your success. Take care of your clients and don’t ignore questions, comments and suggestions coming your way. Balance everything and learn from your past mistakes.