Facebook 101: How to Make it Work for Your Business
Many business owners understand how important it is to have a Facebook page and what it means to their company. However, some business owners have overlooked how important a Facebook page is meaning they are missing out on:
A Facebook page makes it easier for people to find your business.
You’ll be able to have conversations with your customers. Furthermore, your customers can share your information and visit your page for important updates.
Facebook pages reach a larger targeted audience. Therefore, it makes it easier for you to supply your customers with timely information.
With Facebook “Page Insights” it makes it easy to determine your targeted audience.
Facebook gives the business owner an opportunity to request a web address for their business page. This address helps your clients find your Facebook page easier. You can maximize your outreach by adding your Facebook page web address to your website, blog site, emails, and business cards.
Identifying Your Audience
Before setting up your company’s new Facebook page you need to identify your audience. This helps you reach a larger targeted audience. To help determine your targeted audience, answer these questions first:
- What does my customers share or have in common?
- What is the age of my customers?
- Where do most of my customers live?
- How can I help my customers?
- Do I need more than one Facebook page for my customers?
- What would my customers be interested in reading?
- Would my customers want information on a sale item or timely offer?
How to Build Your Audience
After your new Facebook page is completed, it’s time to reach out to your customers. Encourage your visitors to like your new page. This ensures that they receive updates in their newsfeed. Furthermore, you can use the Facebook Build Audience button to help you reach more people. Afterwards, you need to promote your new Facebook page:
- Invite your family and friends to your new Facebook page. Ask them to help support your business by asking their friends to visit and like your new page.
- It’s important for you to like your own page. This shows support for your business and others will share in your enthusiasm.
- Invite all your business associates, employees, and contacts to visit your new Facebook page.
Top 5 Facebook Marketing Tips And Tricks
Facebook has undergone a bit of an overhaul in terms of ad reach and mobile optimization. There are more than a billion Facebook users at the moment across the globe. The sales from ads have also contributed to more than $3 billion in revenue. Almost 70% of the advertising revenue on Facebook was contributed by the mobile ads in 2014. Considering we’re well into 2015, here are some tips that you can use for your business advertising on Facebook.
1. Rely on the Ads
The ads on Facebook are generally more cost effective and targeting is more efficient. Google’s Adwords, while effective, are generally more expensive. You can also utilize the Facebook ads to reach as many individual audiences as as you can imagine. There is the Power Editor that allows you to customize your marketing campaign and you can also manage your email list easily. The trick here is to test and understand your fan base as much as possible. The more you test your audience, the more you understand them and reach them in the most effective way.
2. Engage with Your Audience with Status Updates
One of the tricks in engaging your audience with your advertising campaign is to use the 40/40/20 rule. This means that you use 40% links to blogs or a site that has quality content. Another 40% of your posts will be photos that have been linked to a target page or site. The remaining 20% should be status updates. For the status updates, you do not need to promote your brand or company, but you should engage with the audience.
3. Engagement is the Key
Unless you engage your audience, you will not be able to achieve what you intend. The ads that you create must be fun, entertaining, friendly and engaging. When you are coming up with an image, ensure that you choose a funny or interesting one. An attractive caption or headline that relates to a recent event or trend will most likely lead to more social shares.
4. Link your Activities
There is a way to create tabs that can be linked to the various sections of your site, including your blog, store, a client testimonials page or a photo gallery. You may be able to click on the date stamp of your post, in order to get a personalized URL that will market Facebook through an e-newsletter. You can also do this via other marketing tools. Using this method will be beneficial if you are hosting a contest that is based on fan interaction or any live event on Facebook like a webinar or a Google Hangouts.
5. Capture Emails
The aim here is to have as many audiences as possible. You must have a strong fan base that will support your campaign. In order to do that, you must try to capture as many email addresses as possible to reach your goal. You can start a conversational campaign and capture more email addresses, which will help to build up your audience even more.
These are the tricks and tips that you can use in 2015 to boost your Facebook marketing campaign. Always remember that your audience is the main foundation of your advertisement, so ensure that they are well entertained.
Using Facebook ReTargeting Tactics
Anyone who is serious about building their brand and getting their products out to people knows that marketing is key to achieving this. While there are many ways to do this, some have a clear precedence over others. Retargeting is a technique that is one of the most effective and widely used these days to get your products in front of the people who are interested in them.
With retargeting, you are basically using a retargeting pixel, which is a small line of code embedded in a webpage, to follow those people over the internet who have viewed a certain product of yours but haven’t bought it. Those people will start seeing an ad of the same product, on whatever page they later visit, that they were viewing. For example, if someone looks at a mobile phone at Amazon but doesn’t buy it, he or she would see an ad showing that same phone later next to their Facebook News Feed, or whatever website they are on.
Speaking of Facebook, let’s explore some tactics which can help you with retargeting users to your products through this social network.
Give Your Posts a Boost
If you have a Facebook page, you would know that Facebook keeps pushing you to boost your post. This is actually a great tactic to retarget your fans to your page. By boosting your post, you can make it appear in front of the people who have liked your page more often. You can also choose to include your fans’ friends as well as a targeted audience. Boosting a post costs as low as $5, and could be a good way to make your brand more visible.
Create a Facebook Ad
This process is a little more complicated than boosting a post, but creating a Facebook ad will definitely help you get your brand more exposure. Other than promoting your page or an event, you can also use a Facebook ad to retarget users to your external website.
You have to choose your target audience, as well as your budget before designing the ad. While designing, you have to choose whether your ad is in the form of a picture or a video. One more thing to note that can be crucial to the success of your ad is that only 20% of your ad can be in the form of text. Deciding what to write in order to captivate the most users and encourage them to buy your product is going to be very important.
Give your Ads more Oomph
Using the Power Editor within the Ads Creator on Facebook, you can access more advanced features like conversion tracking. You can also integrate your email lists from services like MailChimp and upload a personal audience to be reached by your ad. The Power Editor also lets you perform advanced marketing actions like A/B testing.
As you can see, Facebook is not just a way to connect with your family and friends. It provides some very serious marketing opportunities to those people who are serious about building a name for their brand. You should definitely go ahead and start exploring some of the tactics that can help you with retargeting your users through Facebook.
Having a Facebook business page is important for your company. However, before you create your new business page it is important to identify your targeted audience. Once your page is available you need to promote your page. Ask your friends, family, employees, and business contacts to view your new page on Facebook. It is important to remember that having a business page isn’t about the likes, but about connecting with your customers.