4 Benefits of a Geo-Fencing Marketing Campaign
Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy.
Mobile Geo-Fencing & Radius Targeting
Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a smartphone. The messages are sent by radio frequency identification or global positioning system software. A geo-fencing marketing campaign will benefit a company in the following four ways.
Geo-fencing allows a business to direct marketing efforts to a specified perimeter. The majority of purchases made by consumers are from a business with a close proximity of where the customer lives, works or along the route between home and work. The marketing budget is not wasted on sending advertisements to consumers that live or work 100 miles away.
Location Based Alerts:
Businesses may tailor messages based on customer’s interests and needs. Businesses may target attendees at a special event. For instance, a t-shirt company may offer game day t-shirts to individuals with smartphones on a college campus. A beauty supply store might send an alert to beauticians attending a hairstyling clinic.
Geo-fencing delivers advertisements to a company’s target market. Marketing messages may be sent to consumers that are in a competitor’s store. The message should contain an offer to compel the consumer to leave the competitor’s store and drive to the store sending the alert. For example, a home improvement store might send a coupon to customers within a 15 mile radius of a competitor offering a discount. In today’s economy, consumers appreciate value and savings.
Businesses may send advertisements at a particular time, which is most relevant for the consumer. Coupons and sales should be date specific. Restaurants may send a menu to businesses within a defined radius before lunch. On Friday afternoon, theaters may send a list of movies being shown.
Geo-fencing is a relatively new marketing strategy that may deliver the boost a company needs to increase profits. This marketing trend is rapidly spreading. Businesses may target customers within a specific geographical area with coupons, menus, sales alerts and other messages through geo-fencing. The messages should contain a date specific call to action for best results.
4 Tips For Mobile Marketing Success
Many companies spend a lot of money on marketing and many of them use the good old traditional techniques of marketing. But mobile marketing is one such technique, which is easy and cost effective as well. So in this article, I am going to discuss certain tips for mobile marketing success.
Make sure that you first think about your customers. When you create something for the customers keep the requirements and the mindset of the customer in your mind and then design it for them. Be it an advertisement or a product or any other thing, you should be able to think like your customer. In all the aspects like technical, marketing, and design; make sure that you fulfill the demands of the customer.
Content is an essential key for good marketing. Once you know what your customers want, you can create appropriate content for the customers. Make sure that you derive a strategy through research and market analysis. A strategy will help you create good content for mobile marketing. Content should be simple and to the point. Also make use of images and graphics which will enhance the content.
You can experiment and create interesting designs for your webpage or website. But browsing on mobile phones can be frustrating if the web page doesn’t load quickly. This is the only reason many customers close the page and land on some other website which loads quickly. Make sure that the web page is not too heavy but also has the required content. Design can ultimately help you attract your customers, but the speed of the page matters as well.
Keep in touch with your customers. This is the ultimate step to keeping your customers happy. Always update interesting news and snippets about your business. SMS is also an effective mobile marketing technique which can be used to stay in contact with your customers. Send them updates regularly this will help you stay in touch with your customers. You can also create a group where your customers can interact with each other and you can stay updated as to what your customers want.
With the help of mobile phones you can reach your customers instantly, so make effective use of it.
5 Mobile Marketing Myths and Misconceptions Debunked
There are few areas in Internet marketing more confusing than mobile marketing. The appearance and need for mobile content, tools, and strategies was not obvious until smartphones began to replace desktops as the device of choice for an entire generation. Almost overnight, costly and intricate websites that were state-of-the-art became unreadable on mobile devices. Like most new technology advances, this led to a gold rush of people trying to fill in the void with new ideas that came out as apps, QR codes, and responsive website design. If you’re trying to get a grasp on this exciting technology and use it to promote your business, avoid the following misconceptions and myths while you’re at it.
Myth #1: All You Need Is Apps
Unlike John Lennon’s famous “All You Need Is Love,” you’ll need quite a bit more than just apps for mobile marketing to make the world go round. There is no one solution for all your mobile marketing needs. You will want to include a mobile-optimized website, SMS, QR codes and more in your mobile marketing campaigns.
Myth #2: Mobile Is Only for On-The-Go Advertising
You might be thinking that you have to be a restaurant or a local business to have a dire need for mobile marketing, since these businesses compete for customers that are out and about town. In actuality, most mobile content, a whopping 75% of it, is viewed from the home. This can include a smartphone user who is watching a television program while browsing his smartphone’s mobile content. Are you going to let that sales opportunity go by just because you’re focused on local on-the-go marketing?
Myth #3: High Traffic from Mobile Sites Means Success
While it’s one type of success, it’s not the most important. According to CLJ Photography mobile traffic stats, it is very important to know what type of attention you’re getting from mobile devices and whether it’s ultimately leading to higher conversions. If you just put out a free app, got thousands of people to download it, and then found out it either appealed to a demographic that would never buy from you or it never led to a single conversion, then it’s actually a failure, not a success – no matter how high the traffic counts.
Myth #4: Mobile Marketing Is a Fad
If you think your traffic isn’t likely to come from mobile devices in the future, you aren’t paying attention to the facts. At this time more than 25% of users searching online do so from a mobile device. That number will only increase as more people adopt the technology. With desktops being used less and less as consumer devices, and smartphones and tablets taking their place, it’s only a matter of time before your content and marketing strategies will be deeply impacted by mobile marketing.
Myth #5: Content Doesn’t Really Require to Be Optimized for Mobile Devices
This is tricky because most business owners do not realize the difference a few inches of screen space can have on their content. Not to mention, it is very hard for a smartphone user to click on a link embedded within multiple other links with a big fat thumb. Even if all you have on your site is text, no one likes to click through multiple pages on a smartphone when they can scroll and swipe instead. If your content isn’t easily navigated on a smartphone, regardless of the fact that is says the same thing as it would on a desktop device, the mobile user won’t return any time soon.
There are numerous other misconceptions and myths out there that a business owner might encounter when debating whether to start a mobile marketing campaign or not. Business owners can also make the mistake of revamping everything into mobile marketing, without leaving room for other technologies that are still important. Millennials may have been early adopters of mobile browsing, with lightening quick thumbs, but it doesn’t mean that other demographics aren’t doing mobile searches too. In fact, more than 50% of mobile users are over the age of 35. Thus, it’s not just a kid’s game anymore. There are plenty of people of all ages who wouldn’t be caught dead without their smartphone or tablet, and they’re more than comfortable using them to do online searches and shopping at a moment’s notice than ever before.