Search Engine Marketing

Target Audience Discovery
Analyze your target audience and keyword strategy to discover the niche demographic and context to target efficiently.

Competitor Analysis
Research competitors and their ad copy and find strong points to utilize in your campaigns.

Brainstorming
Discuss different marketing ideas, contests, techniques, marketing methodology and overall marketing goals with our experts to gain transparency and feedback.

Ad Design and Development
Write your own ad copy and design banner ads (if needed) for your Search Engine Marketing paid campaign. We will design banner ads 300×250 and 728×90 sizes for your display advertising needs if desired.

Landing Page Optimization
Write your landing page copy for targeted landing page ads (if needed) for your campaign. Many times your website services or products and niches would be as beneficial as developing a landing page. We will help you with this as needed.

Setup Campaigns
Setting up accounts on the ad networks we will advertise on (if needed).

Setup Tracking Codes
Setup conversion tracking and provide your company with effective ROI reporting. So we know what is working and what is needs to be optimized. We monitor this daily so that we can maximize your ROI consistently.

Retargeting
Your banner ads will follow someone interested in your business or products around on the internet and retargeting users to show them your advertisements as they browse the net.

Conversion Tracking
We will monitor your conversions to ensure that they are tracking correctly and make adjustments to ads and ad copy to improve conversions or traffic funnels.

Bid Management
We will monitor your bids to ensure that they are performing correctly and make adjustments to bids to improve cost and results.

Ad Management
We will monitor your ads to ensure that they are converting correctly and make adjustments to the ad copy to ensure they are quality ads reaching quality audiences.

Campaign Management
We will optimize your campaigns to ensure that they are converting efficiently and make adjustments to the campaigns to improve ROI.

Monthly Reporting
Monthly we will report on traffic, conversions, ad spend and more.

Account Ownership
We setup everything in your name and you can have access to anything we setup to take over when you desire.

• MEASURE, ANALYZE, OPTIMIZE, IMPROVE, REPEAT
• Week 1 – Setup Gmail account, Research and analysis of keywords, create benchmark, audit competitors, define keywords, setup campaigns based on keywords
• Week 2 – Create ads, setup tracking, submit ad copy for approval, submit ads for approval, start campaigns
• Week 3 – Continue monitoring and tracking ads, monitor ROI metrics, monitor campaigns
• Week 4 – Continue monitoring and tracking ads, monitor ROI metrics, monitor campaigns
• Ongoing effort – We review your data, adjust keywords, optimize ads, adjust bids, adjust landing pages, create whitelist/blacklists and campaigns to maximize ROI’s and increase traffic.
• Month 1 – Is mostly data collection and setup, it’s common to get conversions, however, the best performance will come as we focus down and A/B test according audiences and targeting specs.
• Month 2 – Improve quality score, lower cost per click, focus on campaigns that are performing better, get better conversions
• Month 3 – Improve quality score, lower cost per click, tweak campaigns, move more budget into the best performing campaigns and pause campaigns that are under performing.
• Ongoing months – Is a repeat of month 3, we will continue to eliminate worst performing campaigns and moving your budget into what is working the best, ROI’s will continue to enhance and increase while your cost per click will be lower the longer we run.

• To maximize quality score to lower your cost per click and total costs.
• To setup extremely focused campaigns that focus on small groups of keywords, and primary/secondary target audiences.
• To effectively track data to make sure our budget is spent efficiently.
• To get maximum ROI for the lowest cost possible