Brandets Insights

Video AdOps

June 27, 2019, Written by 0 comment

Video advertising is by far the most engaging form of digital advertising available to brands and companies and is growing at break-neck speed. From VAST, VAST 2.0 and VPAID 3rd party ad creatives to breakthrough OOT/OTT Video Advertising. With traditional cable television audiences shrinking by 4% over the last year, online video is soon going to overtake traditional TV. Now is the time to take advantage. YouTube is seeing more than 1 billion unique visitors per month, and these users are spending more than 4 billion hours watching videos. According to comScore, 188.2 million people in the United States watched 52.4 billion hours of online content in 2014. The average American spent more than 19 hours watching online videos. This means there is a lot of room to serve ads to this ever-growing audience.

We team up with your company to help increase your entire video business, while lowering wasted budget and excess operating costs. This helps increase campaign performance and builds client opportunities. Brandets holds video campaigns and performs Video AdOps for some of the world’s largest advertisers.

Our state-of-art analytics software allows us to send you reporting, keeping you informed about campaign performance. You receive data ranging from clicks and views, all the way up to special engagement metrics such as Video Viewability, Video Duration, and more. All of this gives you the power to serve the best video ad possible; as well as, the best Audience.

Viewability

Within the video space, Viewability has become the most important factor for measuring campaign success. Brandets system analyzes our publisher network inventory to analyze placement above or below the fold, ad initiation variation, website content quality and more.

These analytics benefit you by:

  • Explaining which ads were seen by consumers, and which were not
  • Giving you placement analysis to more effectively place ads where they will be seen by the consumer
  • Allowing you to optimize the campaign as you see variations arise in performance
  • Showing how long the viewer stayed engaged along the Video Duration.

Using Brandets analysis Video AdOps program, you stay completely, up-to-date on how your campaigns are performing for you and your clients.