Brandets Insights

Mobile QR Codes should be customized for Brands

August 30, 2019, Written by 0 comment

Custom QR Codes for Businesses, Brands, and Enterprises

Custom QR Codes can be useful for many business seeking to acquire more mobile users or customer engagement via easily scanning QR codes. Most mobile devices have QR scanners installed on their devices nowadays to be able to take advantage of Branded promotional offers via Company QR Codes.

A QR code is a type of bar code first designed in ’94 for the automotive industry in Japan. A bar code is a readable via a Mobile QR Scanner Application that contains information about the item to which it is attached.

Uses Cases of QR Codes

QR Codes can be handy for a number of different purposes that benefit Brands and companies to engage with their customers or potential customers. QR Scanners can direct users immediately to different actions that are coded into the QR Code. These actions can include prompting (opening) an engagement on the users mobile device such as:

  • Web Addresses (Websites / Landing Pages)
  • Business Cards hosted online
  • Sending an Email
  • Sending an SMS
  • Auto Dialing a Phone Call
  • Providing a GEO location in Maps for Directions
  • Connecting to Wireless Network (Authentication details)
  • Calendars
  • Setting Appointments
  • Connecting to Social Media Pages
  • and so much more!
custom social qr codes
custom social media qr codes

QR Code Scanner & Reader Apps

QR Codes can be read and scanned via mobile applications depending on your operating system (Apple or Android). 5 common Free QR Code Scanners are:

QR Codes can be very creative when customized

We’ve noticed over the years that some people get very creative when customizing their QR Codes to portray different images. Some of our favorite examples are the following:

btc qr code
Bitcoin Crypto QR Code
qr code dog
Custom QR Code of Dog / Dogg
einstein qr code
Custom Einstein qr code
Mona Lisa QR Code
Mona Lisa QR Code

Custom QR Codes need to be Scanned and Read before Advertising

Not all QR Scanners can read / process Custom QR Codes

We have noticed that with Custom QR codes require different Quality Assurance testing, as different colors and pixels combined with logos or images can create anomalies and prevent Mobile QR Scanners from processing the Custom QR Code.

We’ve found that issues start to occur with lighter colors or a mix of different colors within the custom QR Code. Also, placing custom images inside of QR codes can distort the actual code unless placed correctly within the Custom QR Code.

For example… we found that creating a custom Brand Logo QR Code for Brandets may not work in most common QR Code Scanners with the following Customized QR Code:

brandets qr code
Custom Brandets QR Code

However, if you darken the colors, we find a quick and easy solution to process with most Mobile QR Scanners available, as follows:

However, if you darken the colors, we find a quick and easy solution to process with most Mobile QR Scanners available, as follows:

Brandets Custom QR Code that works well

How to create custom QR Codes for Brands and Businesses

There are many available free software as a service to provide Custom QR Code Generators. Furthermore, there are companies that will screen print Custom QR Codes on apparel like t-shirts. This can be extremely useful if attending a conference or meetings that allow others to quickly sign up or engage with you by scanning your QR Code from your t-shirt or booth… or if you promote items with your QR codes, you can expand further to audiences via others promoting via wearing the apparel.

Customized QR Codes that can be easily read by QR Scanners

You need to be sure that you will be able to reach audiences and allow them to engage with you via your custom QR Codes by ensuring the QR Codes can be scanned by most common available Mobile QR Code Apps. Once you found the right customized design for your QR Code, you can promote with your logo and add a nice personalized and branded touch to your marketing efforts via QR codes.

Custom branded QR Code that can be Scanned
Custom branded QR Code that can be Scanned
Summary
Mobile QR Codes should be customized for Brands
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Mobile QR Codes should be customized for Brands
Description
Custom QR Codes can be useful for many business seeking to acquire more mobile users or customer engagement via easily scanning QR codes.
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Brandets
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