4 Important Landing Page Tools
Marketing is absolutely paramount in today’s rapidly growing business world. Available advertising platforms has taken many forms and the internet is by far one of the best ones we have. As a result, we have an infinite number of websites that give us access to almost anything we need.
The problem here for marketers though is how to grab attention of their customers. What key features about a website catch and maintain the user’s attention? What makes a website boring thus turning its customers away? Small alterations can make a large difference, and these 4 landing page tools can turn out to be very important for your online marketing needs.
1. An Interesting and Informative Headline
The headline is the very first thing that catches the user’s eye. It should grab their attention as soon as they set their eyes on it. Clarity about what you want to say to the user and the product you’re selling is of paramount importance.
It should also be clarified that the heading shouldn’t be misleading. Readers want something catchy along with something that provides a suitable amount of information as to what is on the page.
An example would be what Mozilla Firefox did with their website. They changed the heading of their new version to ‘Try Firefox 3, Download Now – Free’. This simple yet powerful header, proved fruitful and statistically excelled the original by 3.6%, with an outcome of more than 500 downloads during its testing period.
2. The Power of A/B Testing
The method of A/B testing also benefits the conversion rate of online forms, which proportionately results in more sales. Using different form layouts and recording their effectiveness can prove to be very helpful. Statistics have proved that contest forms, if optimized for readers, can increase the conversion rate by up to 35%. A/B testing can easily prove to be one of the most important out of these 4 landing page tools due to its effectiveness.
3. Calling the Users to Action
The CTA, or call to action, button is an important tool that marketers use to lead their users to subsequent pages. It requires just a little effort and shouldn’t be ignored. A recommendation is to keep the text brief and simple, avoiding long sentences and phrases.
4. The Importance of Graphics
As human beings, we are more attracted to visuals than we are to text. Graphics are processed faster by humans and visuals that give off precise information are a must-have addition to landing pages. It is important to test different images as some might actually lower the conversion rate. Examples of such images are those with bad aesthetics or text that is too large. The use of infographics can also demonstrate to be very beneficial as it provides a lot of information through a simple image.
These 4 tools make for a very effective marketing arsenal that webmasters can use to increase the productivity of their landing pages. One should remember that the smallest details can add to or subtract from the traffic that is attracted to a page. Elements like the right color, the perfect text size, and the most appropriate image for the header are some of the details that you should never forget to be attentive towards if you are to make your webpage reach the top.
What Live Chat Can Do For Your Landing Page
Live chat is one of the best options for businesses that want to engage their visitors and optimize their landing page. Websites that have live chat have been shown to maintain a much higher engagement rate with their audience, thanks to the customer-focused service that chat systems provide online visitors. The following are just a few of the advantages of incorporating live chat into the services offered and advertised on your landing page.
Prompt Answers to Customer Questions
It is very difficult to get a true understanding of a company from a single ad or even from the landing page. One of the best ways to overcome the confusion your customers may often have is to offer them live chat, providing a way for their questions to be answered almost instantly. This is especially important in complicated industries where customization is commonplace, such as textiles or manufacturing.
A Fully Optimized Website
If you pay close attention to the questions that your visitors—and especially customers—have, you will be able to figure out the keywords and the topics that actually bring people your webpage in the first place. Learning this will give you the ability to streamline your ad campaigns even more, optimizing your advertisements for a higher ROI.
An Engaged Audience
One of the most important aspects search ranking today is the engagement of your live audience. The major search engines can tell if your bounce rate is high. They will assume that your website is not relevant or you are somehow diverting other traffic if people click to your website and click away from it very quickly. Live chat will keep people on your website for much longer periods of time. The search engines have no choice but to respond to this in a positive way.
Although there are many other advantages of live chat on your landing page, the advantages that are listed here should give you enough of a reason to consider putting it on your website. You should definitely weigh the cost of using customer support chat software with the value of the service you’ll be providing your customers.
Customers appreciate live chat, so long as it’s executed in a way that actually enhances their experience on your site. A customer-service focused chat option could very well be the element your landing page needs to boost your online success.
Pros And Cons Of Using A Splash Page As Your Landing Page
Using a splash page as your landing page is an excellent way to lose visitors to your site. The splash page or flash screen is an entry Web site page to capture the user’s attention. Splash pages promote or lead-into the sites home pages. Some splash pages tell the user what browser or software they need when viewing your site. Other splash pages promote special offers for a short time.
Splash pages are popular with website designers to allow them to show off their skills in Flash and other technologies on a single page. When building your website consider your needs before adding a splash page. Examine all the pros and cons of splash pages before building your website.
Pros of Using Splash Pages:
- Splash pages are fast loading – all the information displays quickly on the first page without scrolling
- Ensures that your reader sees your animation or flash at least once
- An excellent way to show off your work like a portfolio
- The server logs show the breakdown for your visitors
- Displays disclaimers, warning, and controls to content such as pornography, advertising, or gambling – needed by law in these cases
- Draws attention to important messages – approaching deadlines, critical update, latest release, news, and slogans
- Used to select language – country they live in – directs users to the correct version of your site
- Allows users to choose between low-bandwidth – HTML – Dial-up – High-Speed Bandwidth – Flash – Cable – ADSL – accessible version containing only text with no images
- Allows users to choose their preferred viewing – standard or full screen
- Multiple sites share the same domain – used by large sites to communicate their most important section directly
- Displays hits for browsing the site and explains the main sections
- Announces sound – asking visitors to turn up their speakers
- Added form of advertising
Cons of Using Splash Pages
- Prevents the user from entering your site
- Readers do not like splash pages – study shows 25% of visitors who view a splash page leave the site immediately
- Splash pages display only flash animations displaying nothing for the search engines to find – if contents displayed on the page in the comments search engine consider this spamming and your sites penalized
- Animation is repetitious – once the visitor views the flash they do not want to see it again
- Flash movies or fancy animation may be attractive but the impression they make can be pretentiousness rather than dealing with your skills
Splash pages whether small, useful, beautifully sketched, colorful, and animated is a challenge designers take to impress their visitors. When designing your Website is a splash page necessary and are you adding this page with a specific purpose in mind.
Remember splash pages can lose your site visitors. Not all site visitors are patient and leave the site when asked to move the cursor around to enter the next page. Visitors will not return to your site. This is an excellent way to lose visitors to your website