Brandets Insights

Digital Marketing for Small Businesses

July 9, 2019, Written by 0 comment

6 Email Marketing Strategies for SMB

SMB email marketing is important to grow your business and keep in touch with your loyal customers. Each year the strategies change as technologies, techniques and practices change. Last year was the year for mobile as we saw the growth in mobile device users. Mobile marketing still plays an important role in business, but the times are changing and so is the way businesses do business. Today, the modern marketer needs to change if they want to stay in business and compete in today’s ever changing market. 

6 Email marketing strategies your business should be using.

1. Integrated Marketing:

Businesses are faced with the challenges of integrating their email marketing campaigns with other marketing channels. Today, marketer’s interests are focused on integrating their campaigns with various marketing channels and test marketing through different media. The focus now for SMB is to set up their long-term marketing strategies. Therefore, your email marketing reporting needs to be ready to integrate with the different metrics and other tools. Otherwise, your business can’t compete today with the new marketing views and approach. 

2. Video Marketing: 

Today, email marketing has evolved to incorporate video and other interactive elements with company’s marketing campaigns. New studies show that 25 percent of companies now use videos in their email campaigns. However, by the end of the year, more businesses will change when they see how effective their competition is doing. Business marketers understand the importance and need to convert to video marketing. Therefore, businesses are starting to embrace the idea of adding video to their email campaigns. 

3. Personalization: 

Marketers today focus on new ways to personalize their messages to their customers. Marketing trends are changing and the old “batch and blast” email campaigns are no longer accepted by customers. Therefore, if your business doesn’t start to personalize your emails, your customers will stop reading your messages. However, if you personalize your emails you have a higher open rate and follow through from your customers. 

4. Mobile friendly newsletters and Web pages: 

Today, more customers prefer to read their emails on their mobile devices instead of sitting in front of a computer. If your email isn’t mobile friendly and easy to read your customers will delete your message. Furthermore, if your links lead your mobile customer to a page that is hard to read on their device they will close your page and move on. Therefore, your emails must be designed with mobile customers in mind. You must also redesign your Web pages for mobile friendly pages that a client won’t need to scroll down or use page zoom on. The email campaign has moved from traditional desktop environment to the new mobile environment. To continue to be successful in your marketing campaign you need to resolve these issues. Start focusing on creating your emails to be mobile friendly and redesign your Web pages for the same. 

5. Behavioral email marketing:

Event-triggered email is setting the new trend in email marketing today. By tapping into your previous customers behavior can trigger a new targeted and relevant email campaign. The new event-triggered campaign can make your customers’ purchases new products or revisit a shopping basket they abandoned. Therefore, your digital marketing priorities need to focus on behavioral emails. 

6. Quality of content: 

The new focus is on original content, updated content, quality content, and targeted content. Therefore, your email marketing campaign must focus on the proof of content you deliver to your customers. Each company now has to be careful of what they write in their email proposals. Also, you must pay close attention to how you address your proposal for your targeted audience. Furthermore, when you write your emails concentrate on how you can convince your clients to return to your website. Remember, that content has always been the main focus of a good email campaign.

Small Businesses Are Undermining the Power of Digital Marketing

Digital marketing is a powerful tool that not only helps national corporations and online companies but also local businesses. Unfortunately, search engine giant Google says that nearly 80 percent of all consumers use the Internet to find local businesses. This includes getting information, such as their addresses, hours of operation and directions. Since many companies do not invest money into digital marketing, it’s safe to assume that many local businesses are undermining the impact that digital advertising would have on their companies.

The Age of Smartphones and Apps

This is the age of information, and as such, people take their smartphones with them everywhere. Many consumers look at their smartphones multiple times a day. This is why so many companies invest in apps. Coming up with useful apps is the best way to engage with digital consumers. Developing apps isn’t hard, and is a great way to get free advertising. By providing free apps, companies can rest assured that potential consumers will download them. Once installed, a company now owns a digital spot on a device that a potential customer may use on a daily basis. A great idea for an app is one that provides information about current sales and other promotions being offered by that company.

What People Are Saying About Your Business

Small businesses can also use search queries on Google to find out what consumers are saying about their businesses. By using an advanced search query, business owners can find the results of reviews and feedback that have been left about their performance. This will give small business owners valuable information on ways that they can improve their businesses. It’s almost like having an online “feedback” box. Some advanced search quires include “Your Company” + reviews or “Your Company” + feedback.

Social Media Marketing

Part of digital marketing includes using social media sites such as Twitter and Facebook. Companies both large and small use social media as a form of marketing. This is because, much like developing an app, social media marketing is another free form of digital marketing. It costs companies nothing to set up a Twitter or Facebook page. Also, it allows companies to interact with customers on a more personal level. People tend to view companies on social media sites as “people” rather than companies. This is because the company is interacting with them directly.

Keep in mind, however, that social media marketing can also be dangerous for companies. For example, employees that work for your company also represent your brand on social media sites, just like they do when they are working at your place of business. As such, it’s important for businesses to set up a social media policy that can be used to prevent such employees from sharing any kind of internal business information with the public.

Companies on social media sites also need to understand trends before using hashtags on Twitter, as well as know the origin of the hashtags. If they do not, they might end up supporting something with which they really don’t want their company be affiliated.

Business Marketing Team Discussion Corporate Concept
Business Marketing Team Discussion

Top 4 Technologies that Help Modern Small Businesses

In the United States, more than 20 million small businesses battle with large corporations for customers. While these small businesses do not have the same financial backing as Fortune 500 companies do, they have been able to successfully use technology to level the playing field. The following are four advances in technology that are giving a boost to small businesses.

Cloud Technology

There are many front office tasks that require a lot of man hours and energy, especially if files, spreadsheets, and calendars are in paper form. Balancing all of this information while staying organized can be a challenge. A small law firm for example may be dealing with a case pertaining to oil and gas law. Manually reviewing files and searching for client history can be time-consuming in cases like these. Cloud technology allows small law firms as well as other small businesses the ability to access the information they need instantly.

Use a Cellular Phone to Manage Your Business

When businesses went from old-fashioned registers and pen and ink invoices to using POS stations, the retail world was revolutionized. Small businesses have had a hard time keeping up because of the expense associated with purchasing a POS station. Now, with smartphones and tablets, every small business and sole proprietor can have a point of sale station in the palm of their hands.

Cell phones and tablets are also an excellent way for businesses that use software like those provided by companies like Steton Technology Group to monitor inventory, confirm that compliance programs are being adapted in different stores, cooperate with field operators about compliance, delivery, and urgent directives and at the same time minimize errors.

Own Your Online Presence

Many businesses are branding themselves using social media. The problem with social media is that the business does not own the platform. A solution to this is for small businesses to invest in a webpage. Not having a website, or having a website that looks old or dated, is a sure-fire way to inhibit growth. It is best to have a website that is responsive, meaning that it will work well on mobile devices.

Accepting Mobile Payments

Paying with cash and swiping a card are quickly becoming things of the past. Now customers expect to be able to go to their favorite restaurant and simply touch a button on their mobile device or wave their mobile device over-the-counter to pay for services. Businesses that wish to stay competitive in the future must integrate this technology into their services.

The world of technology is rapidly changing. There are very few places where this change is seen as much as in small- to medium-sized businesses. Business owners who take advantage of this change will be able to successfully compete in the future’s market place.

Original business enterprise growth strategy
Original business enterprise growth strategy

5 Steps to Grow Your New Business

Opening a new business is difficult. You rely on local consumers to grow your business at first. As a new business owner, you’re limited on funds for marketing your company. Therefore, it’s important for you to concentrate on what you have. Tap into the community’s local marketing resources to increase your marketing potential. Afterwards, start building relationships with other business owners in your community. Then concentrate on your customers needs and cater your marketing efforts towards them. 

A new business has a unique opportunity to create lasting customer experiences. Most importantly, people need to trust your business. Therefore, your company must bond with your clients and offer exceptional customer service. Before opening a new business: 

  1. Identify Your Brand – A successful brand is one that people respect and trust. Therefore, build your brand through your community. Take an active part in your community. Furthermore, create a blog that features your local community. Post local events, promotions, and articles about your customers. Afterwards, add photos to your Facebook pages that are taken in your store. Use your Twitter account to plan an event or advertise a promotion. This builds your brand and the trust of your community.
  2. Stand Out – Your company needs to stand out and be different to create a strong brand. Teach your employees the importance of customer service. Show your customers how important they are. Furthermore, take an active interest in your customers. Have your employees attend to your customers needs and offer help. Give your customers an alternative solution to their problems.
  3. Products and Services – Supply your customers with quality products and services. Concentrate on your products that you offer in your store. Never lose sight of your products; always look for ways to refine your products. Furthermore, before selling a new product, test the product. Product quality builds a strong brand for a new business owner.
  4. Know the Face Behind the Product – Be an active part of your business and interact with your customers to keep them coming back. One of the main reasons small businesses fail today is the absence of the owner. Never let your business run itself. Always find ways to make your customer know you so they connect the face behind the business.
  5. Company Name and Logo -Your company’s name and logo reflect your brand. Give your business a name that appeals to your target market. Furthermore, design a logo that a person can easily relate to your business. The logo needs to stand out in the minds of your customers and give them a warm feeling.

It takes time to grow a business and become a name people trust. However, it’s important to put your brand and products first. Afterwards, your customers will trust you. They will buy from you because of your products and outstanding customer service.