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Using Facebook Pixel Helper: A Step-by-Step Guide

August 27, 2021, Written by 0 comment

This is a step-by-step guide to using Facebook Pixel Helper

This is a step-by-step guide to using Facebook Pixel Helper

You can use Facebook Pixel Helper to make your users experience more engaging. We will be covering all the important information about Facebook Pixel Helper in this guide, including what it is, how to use it, and how to resolve any issues that may arise while using it.

Facebook Pixel Helper

But first, let’s take a look at what the Facebook Pixel actually is. As you are reading this, I assume you’ve already heard of it. Whoever is not familiar with Facebook Pixels can think of it as a piece of code that you embed into your website. The tool collects data related to conversions from Facebook ads so that you can track them. As a result, marketers are able to measure the effectiveness of advertisements, then optimize them so that the right people are seeing them. With Facebook Pixel, businesses can determine which advertising strategy is best suited to their website visitors’ behavior.

What is a Facebook Pixel Helper?

Having established what Facebook Pixel is, let’s describe it. But what exactly is Facebook Pixel Helper? That’s a free Chrome extension that makes sure you have a functional pixel on your website. In essence, it is a troubleshooter that makes sure your pixel is tracking your visitors as intended.

The Facebook Pixel Helper has been downloaded by more than a million people. A small business owner who isn’t tech-savvy will particularly benefit from the extension. With Facebook Pixel Helper, you can ensure that your pixel is embedding correctly into your website. The Pixel should work smoothly with your Facebook campaigns if you use it.

How do I install it a Facebook Pixel Helper?

 Easy to add to your toolbox is Facebook Pixel Helper. The steps below are simple to follow:  

1. Install Google Chrome

Google Chrome should be your default web browser if you are not already using it. Before you can proceed to step 2, you need to download Google Chrome in order to use the Facebook Pixel Helper. Google Chrome is your default browser for a reason, so don’t feel bad about switching. Using Google Chrome as your default browser, make sure you’re using the latest version.

2. Search for the Facebook Pixel Helper

The extension can be found in two ways. By typing “Facebook Pixel Helper extension” into Google and clicking the first link, one can get the extension.

“Facebook Pixel Helper extension”

 Alternatively, you can go straight to Chrome’s store. The Facebook Pixel Helper should appear on the first page of search results after you enter “Facebook Pixel Helper” into the search bar. The picture below shows how it will look:

Facebook Pixel Helper Extension

The third way is the easiest: click right here to go directly to the link to add it to your browser automatically.

3. Install Facebook Pixel Helper

You should now install the extension you’ve found. You can add extensions to Chrome by clicking the “Add to Chrome” button. This will cause a prompt that looks like this to appear:

By clicking “Add extension”, you can proceed. Your browser will be updated with Pixel Helper. It’s ready to use now!

Add Pixel Helper

4. How to Use the Pixel Helper

You will find the Facebook Pixel Helper icon with a “</>” next to it. Your address bar should display it near the top, to the right.

This is how it looks:
Facebook Pixel Helper icon

You’ll see a blue icon whenever you visit your website, or any other website that uses Facebook Pixel. No pixels are detected on a website, so it will be grey.

Here’s what you need to know about the Facebook Pixel Helper

We’ve now installed the Chrome extension on our computer, so let’s start using it. This extension basically tests your website for pixel errors, as I mentioned before. It can be used by visiting your website and clicking on the Pixel Helper icon. The drop-down menu should appear. Your site will display the different pixels.

Facebook Pixel Helper Error

As a result of Facebook ads or organic reach, the Facebook Pixel tracks three different types of events. They are Standard Events (e.g. Purchase, Add to Wishlist), Custom Events (anything that isn’t a standard event), and Custom Conversions. You will be notified if any of these do not work. When the green checkmark appears on your site, it means that the pixel is functioning correctly. Yellow or red icons indicate a problem. In addition, you will be given a brief overview of the issue.

Troubleshooting the Facebook Pixel Helper

The Pixel Helper will locate and tell you what the following 10 problems mean and how they can be fixed.

1. We could not find any pixels

When the Facebook Pixel code is not present on your website, this error will appear. Check to make sure the Facebook Pixel codes are embedded correctly in your site’s code in order to resolve this issue.

2. Pixel did not load

In other words, this error means that there is code on your site resembling the Facebook Pixel, but the HTTP was never sent. You may have a problem with your pixel coding. You will have to check your website’s coding to make sure everything is correct. Errors may appear when pixels are linked to actions (such as clicking a button). Clicking the button should remove the error.

3. Not a Standard Event

Pixel Helper will display this error if it finds an event that is not a Standard Event. The event “Purchased” (a Standard Event) resides in place of “Purchased”.

4. Invalid Pixel ID

Pixel IDs that don’t match the ID for a known pixel in Facebook’s system result in an “Invalid Pixel ID” error. Verify your pixels ID in the Facebook Events Manager.

5. Pixel Activated Multiple Times

Identical pixels were sent multiple times to Facebook (same event name and ID). If an event reappears only once when a page loads, it’s usually because it happened once on the previous load. Each custom data parameter should belong to a single pixel event. Check your coding to fix this error! Your page should only have one pixel ID.

6. Pixel Took Too Long to Load

The error occurs when the pixel does not activate in time. You may be suffering from this issue if your pixel code appears after the “*<head>” tag. The Pixel code should appear early on in a web page, according to Facebook.

7. Missing Event Name

According to the error message, an event name is missing on your page. You must include an event name in any event (standard or custom) or you will encounter this problem. Under Pixel Helper’s drop-down menu, an option called “See Affected URLs” should be available. Here you can see the broken pages.

8. You Have Opted Out of Tracking

Due to Facebook settings, this problem occurs. You have chosen to opt out of Facebook’s tracking. In this way, the extension is not able to detect pixel problems. In your Facebook Ads Preferences, turn tracking back on.

9. Pixel is Not Paired with a Product Catalog

In this case, Pixel Helper warns you that the pixels aren’t linked to any product catalogs. Pair the two on Facebook’s Business Manager, or use the API for Product Catalog Preferences, in order to fix this.

10. Pixel Advanced Matching

In this error message, the advanced matching parameter value is invalid or formatted incorrectly. Before passing on the pixels, make sure that value formats are correct and that values are replaced accordingly.

Uninstalling Facebook Pixel Helper

By visiting your extensions page, you can get rid of Pixel Helper if the extension is no longer useful to you. Click on the little puzzle piece icon next to your address bar, then click “Manage Extensions” to access this feature. Your browser’s address bar can be accessed by typing “chrome://extensions”. Your extensions can then be managed from this page.

Uninstalling Facebook Pixel Helper

By clicking “Remove”, you can completely uninstall Facebook Pixel Helper. You must click “Remove” again for the extension to be deleted.

With this helpful tool, you can troubleshoot Facebook Pixel issues and fix them within minutes. Brandets offers further help if you need it. If you need help using Facebook Pixel, contact us at Brandets. Our team of professionals offers a number of services to optimize ads across various platforms.

Using Facebook Pixel Helper: A Step-by-Step Guide
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Using Facebook Pixel Helper: A Step-by-Step Guide
If you need help using Facebook Pixel, contact us at Brandets. Our team of professionals offers a number of services to optimize ads across various platforms.
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