5 Useful Tips For Content Marketing
Huge corporate marketers have many resources and funds for content creation. Small businesses on the other hand face many limitations and often find themselves scarce for new content. Here are five useful tips to create engaging content for the audience.
Calendars have existed for thousands of years they remian valuable tool today. For content creation, this is true as well. Putting up deadlines for strategizing and planning will ensure new ideas are brainstormed regularly. This will ensure new content being published regularly as well.
Another key to content creation is understanding the performance of past contents. As George Santayana once said, ‘Those who forget the past are doomed to repeat it”. Understanding which past content has worked and which content has not is the key for future successes. Various analytic tools exist to help you with this task. A popular tool that many webmasters use is Google Analytics.
Engaging and collecting response from your audience is also an important task in content creation. It is of utmost important that future content take into consideration the audience’s opinion and stance on a topic. An easy way to collect response and engage with your audience is to create content with simple surveys. Surveys can easily be created with Google Forms.
It has been proved that people tend to retain more information when presented with visual imagery. Images and infographics are very appealing and will likely sustain the reader’s interest in a topic more than a wall of text. Infographics can be used for presentation of statistics and it is good habit to keep visitors interested by adding more images and animation to your written content.
Lastly, if you are ever scarce for content, repurpose old content by providing updates to them. State in your new content that new information has been discovered and mention that the new content is an update of the previous content.