Successful Brands Use These 3 Video Marketing Strategies
Video marketing is one of the most powerful Internet marketing tools today. Videos today are as much of an art as they are a science. Before you invest in a new marketing campaign it is important to do your homework.
It is estimated that more than 150 million people view videos on the Internet today. By the year 2016 more than two-thirds of the world’s mobile advertising will be done by videos. Media ads that contain rich video content generate 6 times more site visits than standard banner ads. Producing a 30 second video has more appeal and nearly 90% of the viewers who watch these videos end up purchasing from the company. There are some important aspects to keep in mind when you start to use video marketing.
Logic and emotion in Video Production
Understanding the logical and emotional side of marketing is the first step in opening the door to the new world of video marketing. No matter what industry you are in there’s no standard set of rules in the marketing field. The only trick is to understand whether you should take a logical or an emotional approach when creating your videos.
The logical approach uses a more practical way of reaching your customers. It evaluates your product and the value to your customers. This approach emphasizes the usefulness of your products to persuade the customer to buy.
The emotional approach on the other hand adds feeling to your products. Your video centers around an emotional feeling you want your customers to feel. In this approach your customers will subconsciously associate this emotion with your brand. When you balance the logic and the emotion in your video, it create a very compelling video.
Doing your homework on Video Content
You first must identify with your brand before creating your video. Second, you must know what you want to convey to your audience. This sets the foundation for producing your video. Pinpointing your targeted audience is important when creating your content. After, creating the right balance between logic and emotional content is important for your brand. Once you understand these aspects you can start to write the content for your video. When you start to compose your first video it is recommended that you hire a video production company or artist to help you.
Using Facebook vs. YouTube
Facebook is reported to be one of the most powerful and well targeted advertising tools on the market today. Using Facebook to air your short videos is a simple and inexpensive way to advertise. On the other hand, companies and consumers upload over 35 hours of videos to YouTube every minute. YouTube also offers your company a free and inexpensive way to air your videos. When you are ready to air your video online, choosing the right marketing tool can be difficult. A marketing company can help your business to decide the best route to take for your new video campaign.
Successful Brands Use These YouTube Video Marketing Strategies
Among various online resources, tools and platforms, YouTube is considered as one of the best marketing platforms. The reason is that it is so flexible that businesses can incorporate it with other available strategies and marketing techniques. Moreover, studies have revealed that video content has an intriguing influence on users. According to statistics, a large number of internet users not only watch videos but also visit the marketer’s website and buy products after watching their video. As a result, a large number of businesses have adopted YouTube for hosting their visual content.
So, if you are not using videos and think that your marketing strategy is inefficient, then turn your attention towards the fantastic power of YouTube.
3 Video Marketing Strategies to Consider:
There are thousands of ways to use YouTube to monetize your endeavours, but the following four strategies are the most important. Read on to find out as to which strategy will work best for your brand or business.
1. Create viral video content:
Viral video content can do a wondrous job for novel brands and striving marketers. It can increase their exposure and drive traffic towards their website. However, creating viral video content is not at all easy. Nowadays, everybody creates videos, and there is a possibility that you may fail most of the time. Still, you should keep trying until you succeed in your endeavours. If you wish to follow this YouTube marketing strategy, then make sure you follow these tips while creating a viral video content.
- Simplicity: Viral video content should be brief and easy to apprehend. In today’s era, people have a very short attention span and very limited time to go through your videos. Users usually click on something, consume the content, share and move on. This is the basic way people attend to any content. So, it is best that the videos are just 2 minutes long.
- Unique: Videos should be exceptional to catch user’s attention. Otherwise, you stand no chance against the pool of videos on news feeds and in other search results.
- Timely: The content in the video should be relevant and up-to-date. So, the marketers should keep themselves updated with current topics and react quickly.
A viral video will not help you to increase the number of viewers and acquire traffic. But you have to put a lot of hard work and chances of success are little low. Instead, you can form an engaged YouTube community that will regularly follow your videos and interact with you. So, check out the following steps to form an engaging community.
- Create content for the users: The large number of comments that you receive from your viewers is of great value, but this is not an ultimate goal. Instead, you want to receive an actionable reaction from your viewers, after they watch your videos. For this, you need to create a meaningful and valuable content. Therefore, ask following questions to yourself before creating content: Is this video appealing to my audience? Is this video significant to my viewers? How will a regular viewer react after watching this video?
- Consistently produce content: Most of the brands can generate a quality video, but not many can consistently make quality videos. If you want to build an engaging community, then it is necessary to devise consistent quality videos. Otherwise, the audience may lose interest and may stop following your videos.
- Use a consistent theme: Viewers react in a much better way when your videos revolve around a standard idea. They develop familiarity and a sense of comfort with your brand and enjoy recurring characters and themes.
Finally, find YouTube stars who will uplift your brand’s reputation, stimulate your endeavours and escalate your influence across numerous channels. So, you should merge your brand with influencers whose voice supports your brand and goals. An influencer can be a prestigious celebrity or an expert who has huge followers. Integrating a celebrity or an expert with your brand will not only help you to reach to your current market, but will also assist you to connect with new market segments that otherwise would not be aware of your brand.
So, after examining these four strategies, select a technique that suits your business or brand.
Video Marketing Trends in 2019
Video marketing and storytelling go hand in hand. If you want your customers to purchase your products and service you need to show them and not just tell them. Today, marketers need to put more emphasis on personalizing their marketing content by telling a story the consumer can relate to.
Fortunately, with video marketing businesses can now put more emphasis on showing their customers and not just telling them. Video marketing is the perfect online format that allows businesses to quickly grab the attention of a busy audience. The video allows the marketer to have a strong story line that is short but memorable. The viewers enjoy the new format that videos have to offer and the marketers can use analysis tools to measure the success of their videos.
Videos help to grab the attention of your potential customers in the new world of technology. Many consumers now do their own research online to find the best products and services to purchase. Therefore, it is imperative that you engage with these consumers by cutting through the noise. Supply your potential customers with video content that is inspiring, entertaining, and educational. The video needs to explain who your company is, the culture of your company, and how your products and services can benefit their lives.
Up until now, most companies have started to take small steps forward to engage their audience with videos. However, videos are still being used sparingly when it comes to enhancing their websites. Not many consumers have taken the giant step forward using videos as their major form of marketing their products and services. Some companies are optimistic about investing large sums of marketing revenue into producing videos to sell their products and services. This year we will see major changes taking place as the video market will take off and business will produce more videos to sell their products and services.
Why your company needs to use video marketing this year to sell your products and services.
1. The most compelling call to action this year on the Web will be the play button.
Surveys have proven that consumers prefer watching a video to reading text. It is a proven fact that 65% of viewers will watch more than three-quarters of a video. The trends are changing and today video content has contributed to higher click-through rates and sales. This year companies will start to use video marketing for their emails, social media, SEO, content marketing, and demand-generation programs. This will increase your company’s brand and enhance your customer relations.
2. Video analytics will become a prominent part of the marketing mix.
Today data-driven marketing is all the rage. With all the new marketing technologies on the market today it makes it easier for companies to track their online audiences, digital interactions, and performance of their marketing programs. As the New Year progresses marketers will gain further insight from their marketing systems that will help them improve their marketing results. Video marketing will be added to the marketing mix this year and will become an extremely valuable and important tool for enterprises. No longer will the counter view, measure the success of your video, but instead the importance will lay on who is watching your videos. The person watching your video will actually contribute to your sales and marketing goals.
3. Video analysis will be used to improve businesses lead qualification and generation.
Many companies started to take advantage of video marketing last year and this year they will use the video analysis as an active lead-generation tool. By adding a lead generated collection form at the end of each video produced will help your company to analyze and create new qualified leads of consumer who is interested in your products. Video analysis can now be tied directly to your company’s content records and CRM systems. These records can be a valuable tool for identifying qualified leads and engaging with your online content.
4. YouTube should not be the major focus of your video marketing campaign.
YouTube offers companies a great channel for distributing their video content. The platform can help your company expand your awareness and reach new audiences. However, your company should not focus solely on YouTube as your main source of distributing your video content. Unfortunately, YouTube can’t offer your company the tools you need to integrate your video with your digital brand and content marketing programs.
5. Companies will see the importance of using video analytics to enhance their marketing automation and CRM.
In a recent survey, 70% of the marketers surveyed agreed that video marketing converts potential customers better than any other content marketing type. However, fewer than 10% of retailers are actually using video analytics to help them enhance their customer insight and lead qualification. The focus this year will be on video analytics and using these results in their CRM platforms and marketing automation systems. This will help companies turn the data collected into results.
How Video Surveillance Turns to SaaS
A few years ago, video security surveillance recorded footage was stored on video cassettes in an analog format. However, analog format was replaced by digital formation solutions that stored the surveillance footage on CD-ROMs or hard drives. Today, the on-site digital media is quickly being replaced by cloud off-site solutions. Therefore, cloud based service are not just for storage but can also be used to connect to virtual machines that can process and store data.
Today, many organizations and security firms have turned to the cloud-based security system model for their on-site security surveillance. Companies now use SaaS services to send their on premise video camera footage to the cloud instead of storing the footage on a local server. This gives security personnel the flexibility to down stream live surveillance footage to any mobile device. Therefore, with the new alternative to down streaming live footage your security team no longer has to sit in front of a monitor.
SaaS security surveillance allows your security guards the freedom to patrol your premises and maintain communication with your security cameras through their mobile device. SaaS security monitors your premises and notifies your security team of suspicious moment around your building. Your security team has live footage of the area and can deploy to a problem area quickly.
Using SaaS security surveillance your company doesn’t need to install individual devices or purchase expensive software licenses. The video footage is stored in the cloud which frees up your servers to do other work. Plus your security guards are in constant communication with your surveillance system when they log on to the website. Furthermore, the video footage is processed on a virtual machine and gives your company high-performance software solutions for your security needs.
When a company deploys their security camera surveillance footage to the cloud they save on system bandwidth, work station purchases, software installation and licenses. The SaaS provider maintains the virtual machines, upgrades software, down streams videos to mobile devices and the service can be scalable for your business.
Today, the telecom industry looks for ways to advance their technology with their cloud service offerings. The new security surveillance trends will deploy new over the top players that provide a new service that can help businesses leverage their networks and stay independent of the Network Provider. Furthermore, Telecom Providers now offer value added services that combine video surveillance bundled with your telecommunication and other services. The video surveillance future will see Telecom Providers offering mainstream SaaS solutions bundled with your traditional telecom offerings. The future of security and on-site security solutions is moving toward SaaS providers and virtual machines.