Ten Small Business Advertising Styles
Advertising is a form of marketing where small business owners, companies, and professionals attempt to exhibit their products and services in the most effective, creative and original way. As far as marketing is concerned, advertising has reinvented itself for years now and is continuously changing and developing.
One of its developments is online advertising, where companies and organizations can post their promotional materials in the internet. The challenging part online lies on how advertisers will catch the attention of people, without annoying or surprising them in between online videos. Unlike television, radio and print, which have proven its worth over the past decades, the Internet is a young adult who is still trying to establish its identity in advertising. Internet may be easy to use, but it still needs to be as credible as the above mentioned types of media.
Here are remarkable types of online advertising, which I think may educate and help you, depending on what suits your type of business.
1. Posting and commenting on forums
This is a type of advertising where you will be effective if you use it appropriately. Whenever you are posting or commenting on any forum, make sure that you are educating people about something, not bashing or arguing with others.
2. Giving away free e-books and PDF excerpts
Doing this is like giving out teasers for your products and services. It’s best to do this most especially if you’re selling books and reading materials.
3. Content marketing
Using this type of advertising will definitely expand your network because people nowadays need answers to their questions. If you have all the answers to their questions, then they won’t be looking for something else.
4. Social media
This will help you disseminate information and be close to your target market. As long as you’re following them, you will see what they want and need. The secret is to see them and check out their trending posts religiously.
5. Online viral video marketing
People love this. If you know how to make sensible viral videos, you won’t worry about creating irrelevant online advertisements.
6. Email marketing and newsletters
Newsletters and emails will make you look more legitimate. As long as what you are sending is not a spam, you will get the attention of your customers.
7. Banner advertising
This is a type of advertising where you post banners on other webpages. This will help you with your website traffic and promotions.
8. Affiliate marketing
This is where you request other organizations and companies to promote your products and services. You just need to pay these people whenever they make sales for your company.
9. Search engine advertising
Through this type of advertising, you will be able to post anytime and anywhere. You just have to pay every time a potential buyer visits your website.
10. E-commerce shopping websites
This is cheap, effective and easy to do. Through this, you may have unlimited posts to business directories. You just have to think outside the box and worry about how you will creatively present your posters to people.